AccuWeather Global Weather Center, September 14, 2022  — AccuWeather, the most accurate and most used source of weather forecasts and warnings, today announced a strategic partnership with WeatherAds, the leading weather marketing and automation platform for the digital advertising industry. The partnership brings world-class weather data to the WeatherAds platform, empowering advertisers, and media agencies to leverage over 60 dynamic weather, health, and lifestyle triggers to boost and improve performance and effectiveness of marketing campaigns.

Powered by AccuWeather’s premium Data Suite product, the WeatherAds platform will enable advertisers to trigger advertisements before, during and after key weather events, from major heat waves to snowstorms to spikes in allergy and other lifestyle indices. This collaboration enables media buyers to target audiences in a completely cookie-free way, with high relevance, efficiency, and precision, serving hyper-contextual, geo-specific advertisements to the right viewer at the right moment with the right message, across Search, Display, Video, Programmatic and Social.  

The inclusion and availability of third-party weather-triggered ads for various social platforms matters especially to businesses and verticals that want to zero in on more granular audience targeting. This increases the potential to influence behavior resulting in key goals including app installs, traffic increases, video views, store visits and event responses.

“AccuWeather and WeatherAds represent the future of ad targeting, going beyond traditional advertising techniques by making campaigns more accurate, meaningful and personal,” said AccuWeather Senior Vice President of Business Development, Paul Lentz. The highly efficient ad targeting resulting from this alliance translates to the ultimate in meeting consumers’ in-the-moment needs.

“We are massively excited about this partnership, it combines the best weather marketing platform with the best weather forecasting and alerts data available, globally. This gives our customers unrivaled opportunities” said John Armstrong, CEO of WeatherAds.

As demand continues to increase for marketers to develop impactful and innovative campaigns, AccuWeather and WeatherAds offer a powerful solution to optimize a return on advertising dollars by scaling spend when conditions are right for purchase, and conserve resources when the weather is not conducive to clicks and sales. This strategic partnership also supports AccuWeather’s goal of providing critical data that companies need, in any global location.

The collaboration has resulted in a platform that provides a high level of flexibility and customization for advertisers, with a bespoke level of targeting to meet any campaign objective and deliver strikingly relevant ads that move the needle.
‍

About AccuWeather

AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. AccuWeather’s talented staff achieves this noble purpose and mission through a culture of ICE – Innovation, Creativity, and Entrepreneurship.

Today, AccuWeather is the most recognized and most used source of weather forecasts and warnings in the world, known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top destination sites that exist globally.

AccuWeather forecasts appear on digital signage, in 700 newspapers, heard on over 800 radio stations, and on 100 television stations. The AccuWeather Network reaches 35 million households, and its AccuWeather NOW streaming service is available to more than 200 million active users on many platforms, including Roku, RedBox, LG, Amazon, and Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts from any source.

AccuWeather's story is one of a fanatical dedication to Superior Accuracy ™, detail, creativity, innovation, entrepreneurship, and the loyalty and commitment of many people who have joined AccuWeather’s center of excellence, including many others who have dedicated their entire careers to AccuWeather.

Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker, and visionary has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.

‍

About WeatherAds and WeatherAds.io

WeatherAds is a world-leading weather marketing and automation platform for the digital advertising industry. With the weather being a key driver of consumer purchase behavior - affecting demand for over 30% of all products and services globally - WeatherAds is on a mission to help marketers easily incorporate weather targeting into their campaign strategy and media buys.

Using the WeatherAds platform, advertisers can create automated rules to activate delivery, boost paid presence, segment-target their audience, dynamically switch creative, and optimize bid and budgeting decisions around key weather moments, across Search, Display, Video, Social & Programmatic.

WeatherAds empower advertisers to improve the effectiveness of their campaigns, gain a tactical edge over their competition, and increase their return on ad spend.

WeatherAds is used by thousands of brands and agencies globally including Coca Cola, Heineken, Goodyear, McDonald's, Publicis, Dentsu and Havas. Client case studies can be found here: https://www.weatherads.io/case-studies

WeatherAds is available online at www.weatherads.io. For more information on WeatherAds please contact: press@weatherads.io

‍