Summary

• ‍Leadership in contextual marketing: WeatherAds is the world's number one platform for marketing based on real-time weather data.
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• ‍Hyper-relevant targeting: WeatherAds technology allows brands to reach consumers with personalized ads based on weather and other contextual factors, significantly improving return on advertising investment.
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Announcement Details

WeatherAds, the world's leading platform for weather-based contextual marketing, has announced its arrival in the markets of Spain, Portugal, and Latin America through a strategic alliance with MAdMEn Solutions. This exclusive collaboration will allow companies in these territories to optimize their advertising campaigns by integrating real-time weather data, improving the relevance and effectiveness of advertising.

Innovation in Contextual Marketing

The agreement aims to expand the platform's presence in key markets, allowing brands to optimize their return on advertising investment (ROAS) through ads adapted to external factors such as weather, health, travel, leisure, and other real-world geo-temporal signals, increasing conversions in sectors such as Retail, Leisure, and Tourism.
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Availability for the Entire Advertising Ecosystem

The WeatherAds platform is designed to serve both media agencies and brands directly seeking to maximize the relevance of their advertising campaigns. Companies linked to Retail Media, DOOH, IP TV, and AdTech will find in WeatherAds a comprehensive solution to optimize their ads based on weather and other contextual factors.
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Integration with Major Global Partners

One of WeatherAds' great strengths is its ability to integrate with the world's largest advertising platforms, such as Meta (Facebook, Instagram), Google Ads, TikTok, Youtube, GAM, DV 360, and Zapier, among others, ensuring scalability and effectiveness for any type of campaign.
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Executive Statements

John Armstrong, CEO of WeatherAds, commented: "We are delighted with the alliance with MAdMEn Solutions, specialists in Adtech and Weathertech, as it allows us to enter the Spanish market solidly, providing companies with an innovative and differentiating solution."

Carlos Astorqui, CEO of MAdMEn Solutions and former CEO of Eltiempo.es, added: "We firmly believe in the potential of WeatherAds to transform the way brands connect with their audiences, maximizing campaign efficiency and reducing advertising costs."

For more information, please contact MAdMEn Solutions at info@madmensolutions.com.