Background

Rainspotter is a weather app for Android and iOS that provides accurate, short-range precipitation forecasts using radar data. The app also provides a longer range forecast up to 7 days ahead, as well as weather alerts. The app is targeted at the UK, Irish and Danish markets.

Insight

Rainspotter’s agency, Floboost, wanted to promote the app during rainy moments, when rain would naturally be top of mind, and when audiences were more likely to be indoors and engaged on their devices.

Objective

The objective of the campaign was to drive Apple App Store and Google Play Store app installs via Facebook and Google Ads. The target markets were UK, Ireland and Denmark.
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Execution

App install campaigns were created in Google Ads and Facebook, and a ceiling cost-per install set. Rain-themed creatives were designed to further increase contextual relevancy. Multi-location automations were applied to the campaigns in WeatherAds to enable effortless country-wide weather targeting at a granular level for each designated market. An A/B split test was then performed to understand whether light or heavy rainfall would be the most optimal trigger to activate delivery. Being the more sensitive trigger, the light rainfall condition proved the winner - striking the best balance between volume and targeted relevancy at the best cost per install.

‍Results

The campaign is ongoing and continues to perform extremely well, particularly in the Danish market. The campaign is generating good impression volume at a great cost per install.

“We ran this from day one… for me it was a no brainer to set it up. We are very happy with the volume and cost per install”.

- Floris de Schrijver, Founder, Flooboost

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