WeatherAds for Restaurants & Food Delivery

Discover how WeatherAds can help food & drinks service and hospitality businesses such as restaurants, cafes, bars, takeouts, and food delivery apps get more customers, both in-store and online - using our unique set of marketing triggers developed for the food and restaurant industry.

GET A DEMO DOWNLOAD DATA SHEET

Trusted by the world's best food and drinks hospitality businesses

Weather impacts footfall & orders for restaurant & food delivery industry

The weather has a massive impact on the restaurants, cafés, bars and food delivery services, impacting foot traffic, order method and menu choice. Inclement weather such as rain and snow heavily affects footfall, shifting sales from eat-in to takeout or delivery. Hot or cold temperatures have a tangible bearing on cravings and purchase decisions with consumers favoring refreshing options like iced beverages, salads, and frozen deserts during warm weather and hot drinks, soups, and heartier dishes on colder days.

Key weather insights for food & drinks and restaurants
‍

More than 90% of restaurant operators say that changes in local weather conditions affect their sales and customer counts.

Just 1°F rise in temperature leads to 2% sales increase in cold drinks and a 1°F fall in temperature leads to 2% increase in soup sales.

Almost half (49%) of people are more likely to use food delivery apps and order takeouts during bad weather.

WeatherAds Example Use Cases for Restaurant, Bars, Cafes & Food Delivery

Below are some examples showing how businesses in the food & drinks spae (e.g. restaurants, bars, pubs, cafes, QSRs and food delivery apps) can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase ROAS.

Campaign Overview

Product: Bar & restaurant with outdoor terrace
Scenario: 'Great weather today > promote outdoor terrace'
Platforms: Facebook, Instagram, TikTok, SMS, Email (opt-in)
Goal: Awareness & store visits

Automation Rules

Trigger

Outdoor activity index

Forecast for today

is

very high

Action

Activate ‘SUNNY DAY PROMO’ Ads

AND

Trigger Email & SMS 'SUNNY DAY PROMO' Campaign

Creative Execution (Ad)

Campaign Overview

Product: Food Delivery Service
Scenario: 'Bad weather > Promote food delivery app installs'
‍Platforms: Facebook, Instagram, GDN, YouTube, DV360
Goal: App installs & in-app purchase (order completion)

Automation Rules

Trigger

Live conditions

equal or greater than

Moderate Rain

OR

Moderate Snow

OR

Strong Winds

during

17:00 - 21:00

Action

Activate 'FOOD DELIVERY' ads on GDN & Social in weather-relevant geos

AND

Increase Paid Search bids by 30% for weather-relevant geos

Creative Execution (Ad)

Campaign Overview

Product: Hot drinks vs Cold drinks
Scenario: 'Warm day vs Cold day'
Platforms: Facebook, Instagram, TikTok, GDN, Programmatic Display
Goal: In-store visits