WeatherAds for Apparel & Outdoor Gear

WeatherAds is tailor-made for apparel, sports goods & outdoor equipment brands and retailers. Discover how to you can use contextual advertising to increase brand awareness and drive more sales across all your existing marketing channels and platforms.
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Trusted by the world's best apparel & sporting goods businesses

Weather drives demand for apparel & outdoor equipment

Weather is a huge driver of sales of apparel and sports goods, affecting both consumer demand and purchasing behavior. Warm weather spurs sales of lighter clothing like shorts, t-shirts, sandals, swimwear, and sunglasses, as well as outdoor & specialist activity gear like bicycles, tents, backpacks, and water bottles. On the other hand, cold weather catalyses sales of jackets, sweaters, boots, and winter accessories like hats, gloves, and scarves. Sales of snow equipment like skis, snowshoes, ice grips and ice skates also peak during this time.

Key weather insights for outdoor apparel

Sales of snow boots and winter accessories can increase by 50-70% during snowstorms.

A 10°F rise can boost sales of shorts and sandals by 15%.

Bike sales can increase by 20% during periods of warm, sunny weather.

A 1°C drop in temperature can cause a 10% increase in sales of cold-weather apparel.

Apparel & Outdoor Activity Gear Use Cases for WeatherAds

Below are some examples showing how businesses in the clothing, apparel & sports goods space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Campaign Overview

Product: Swimwear & beachwear
Scenario: 'Hot & sunny’ > promote swimwear range'
Platforms: Meta, TikTok, Google Search, GDN, Email
Goal: Brand awareness, online purchases

Automation Rules

Trigger

RealFeel®

is

above 85°F

AND

sunshine amount

is

over 80%

currently OR within past 24 hours

Action

Activate delivery in geos that match condition

AND

Increase bids by 30% for geos that match conditions on Search & Social

Creative Execution (Ad)

Campaign Overview

Product: Camping & Hiking Gear
Scenario: 'Great hiking forecast for weekend'
‍Platforms: Meta, TikTok, GDN, YouTube, RTB Display, Email, SMS
Goal: Brand awareness, in-store purchases

Automation Rules

Trigger

Camping & hiking index

forecast

for this weekend

is

excellent

Action

Activate 'CAMPING WEATHER' ads at zip code level on GDN & Social

AND

Keep ads activated for 7 days after condition ends

Creative Execution (Ad)

Campaign Overview

Product: Winter wear vs rainwear
Scenario: 'Snowstorm vs heavy rain'
Platforms: Meta, GDN, RTB Display, Email, SMS
Goal: Online & In-store purchases

Automation Rules

Filter 1 (snowstorm forecast)

IF

Snowstorm

is

forecast

within next 7 days

THEN

Turn on 'WINTER WEAR' ad sets & ads

Filter 2 (rain forecast)

IF

Heavy rain

is

forecast

within next 7 days

THEN

Turn on 'RAINPROOF WEAR' ad sets/ groups & ads

SNOW APPAREL AD

RAINPROOF APPAREL AD

Weather-Based Marketing Tactics for apparel & outdoor equipment

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds contextual signals for apparel & sports goods audience targeting & ad personalization

Conditions

Indices

Temperature (max and min)





Hiking / Camping

RealFeel® Temperature





Cycling

Sunshine & UV index





Ski index

Rainfall & Snowfall





Golf index

Severe Weather (e.g. Strong Winds, Hail, Storms, Hurricanes, Floods, etc.)





Beach & pool

Apparel & Sporting Goods Ad gallery

Examples of clothing, apparel, sporting and outdoor equipment advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Weather-Dependent Products and Services for Clothing, Apparel, and Specialist Outdoor Gear

Plans & pricing

Plans from $25

per month / billed monthly

Full access to core platform

All essential trigger types

Free account setup

No contract lock-ins

Zero spend minimums

VIEW PLANS & Pricing

Spring & Summer

Autumn & Winter



Warm weather apparel

Warm weather apparel like T-shirts, blouses, shorts, skirts, and sandals



Cold weather apparel

Insulated coats & winter jackets, woolly sweaters & knitwear, winter boots.



Warm weather accessories

Warm weather apparel accessories such as baseball caps, sunhats and sunglasses



Cold weather accessories

Hats, gloves scarves, specialist heated clothing & hand-warmers



Swimwear and beachwear

Swimsuits, bikinis, swimming trunks and towels



Waterproofs & Rain protection

Umbrellas, rain jackets, wellies & galoshes, waterproof waxes etc



Specialist outdoor gear & sports equipment

Gear for running, cycling, camping & hiking, golf, fishing, swimming & watersports, as well as sports like tennis, soccer, cricket, frisbee, volleyball etc.



Specialist outdoor gear

Skiing & snowboarding gear, flasks & thermoses, snowshoes etc

Apparel & sports gear businesses get results like these with WeatherAds

Woolrich Increases CTR & CVR on Meta with WeatherAds

AKQA Increases CTR & CVR on Facebook with weather activations for apparel brand Woolrich.

Learn more

Decathlon Drives Higher Programmatic CTR & Conversions

Decathlon boost CTR & Conversions and decreased landing page bounce rates on Programmatic Display.

Learn more

Hiking & Outdoor Specialist App Increases ROI by 144%

Ordnance Survey increases ROI by 144% via Facebook App Installs with WeatherAds.

Learn more

ready to take the next step?

See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

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See WeatherAds In Action

WeatherAds for Apparel & Sporting Goods

Trusted by the world's best apparel & sporting goods businesses

Weather drives demand for apparel & outdoor equipment

Key weather insights for outdoor apparel

Apparel & Outdoor Activity Gear Use Cases for WeatherAds

Campaign Overview

Automation Rules

Trigger

RealFeel®

is

above 85°F

AND

sunshine amount

is

over 80%

currently OR within past 24 hours

Action

Activate delivery in geos that match condition

AND

Increase bids by 30% for geos that match conditions on Search & Social

Creative Execution (Ad)

Campaign Overview

Automation Rules

Trigger

Camping & hiking index

forecast

for this weekend

is

excellent

Action

Activate 'CAMPING WEATHER' ads at zip code level on GDN & Social

AND

Keep ads activated for 7 days after condition ends

Creative Execution (Ad)

Campaign Overview

Automation Rules

Filter 1 (snowstorm forecast)

IF

Snowstorm

is

forecast

within next 7 days

THEN

Turn on 'WINTER WEAR' ad sets & ads

Filter 2 (rain forecast)

IF

Heavy rain

is

forecast

within next 7 days

THEN

Turn on 'RAINPROOF WEAR' ad sets/ groups & ads

SNOW APPAREL AD

RAINPROOF APPAREL AD

Weather-Based Marketing Tactics for apparel & outdoor equipment

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)

In-the-moment targeting & messaging using real-time triggers (live current conditions)

Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds contextual signals for apparel & sports goods audience targeting & ad personalization

Conditions

Indices

Apparel & Sporting Goods Ad gallery

Weather-Dependent Products and Services for Clothing, Apparel, and Specialist Outdoor Gear

Spring & Summer

Autumn & Winter

Warm weather apparel

Cold weather apparel

Warm weather accessories

Cold weather accessories

Swimwear and beachwear

Waterproofs & Rain protection

Specialist outdoor gear & sports equipment

Specialist outdoor gear

Apparel & sports gear businesses get results like these with WeatherAds

Woolrich Increases CTR & CVR on Meta with WeatherAds

Decathlon Drives Higher Programmatic CTR & Conversions

Hiking & Outdoor Specialist App Increases ROI by 144%

See what WeatherAds can do for you:

Platform

WeatherAds for
Apparel & Sporting Goods