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WeatherAds for
Health & Pharma

WeatherAds can help brands and retailers in the Pharma /OTC, health and wellness space drive more footfall and sell more products both online and in-store, with our unique advertising triggers and targeting signals for the health & pharma industry.

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Trusted by the world's best health & pharma businesses

Weather drives sales for the Pharma, OTC, Health & Beauty industry

The weather has a massive impact on the health, wellness, pharmaceutical and OTC industry. It can affect various aspects of physical health (think common colds, arthritis, migraines, hay-fever, sunburn, dehydration etc) as well as mood and mindset (for example seasonal affective disorder, or the propensity to spend more on sunny days). By leveraging the WeatherAds platform, brands can anticipate and influence consumer decisions at the precise moment of action.

Key weather insights for Health & Pharma
‍

  • When spring temperatures hit 21°C in the UK, sales of hair removal products surge 1400%.
  • Just 1°F rise in temperature leads to an 11% rise in units of suncare products sold each week.
  • Cold temperatures dramatically increase demand for cold and flu medications, cough syrups, and other over-the-counter (OTC) remedies.
Trendy man checking phone outdoors

Pharma, OTC, Health & Beauty Use Cases for WeatherAds

Below are some examples showing how businesses in the Pharma, OTC, Health & Beauty space can use WeatherAds to improve the performance of their marketing campaigns, boost engagement, drive more sales and increase return on ad spend.

Cold & Flu Remedies
Allergy Meds
Sunblock & Aftersun

Campaign Overview

Product: Cold & Flu Meds
Scenario: 'Cold & Flu index high in relevant geos'
Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: Brand awareness, in-store purchases

Automation Rules

Trigger
Cold & flu index
is
very high
currently
Action
Activate delivery in geos that match conditions on Social
AND
Increase paid search bids by 30% for geos that match conditions

Creative Execution (Ad)

Campaign Overview

Product: Antihistamines / allergy relief medication
Scenario: 'High pollen levels forecast'
‍Platforms: Facebook, Instagram, GDN, YouTube, RTB Display, RTB Video
Goal: Brand awareness, in-store purchases

Automation Rules

Trigger
Pollen index
OR
Dust & dander
forecast
is
high
in next 7 days
Action
Activate 'HIGH POLLEN' ads at zip code level on GDN & Social
AND
Keep ads activated for 7 days after condition ends

Creative Execution (Ad)

Campaign Overview

Product: Sunblock & Aftersun
Scenario: 'Strong UV & Sunshine > Promote Sunblock'
Platforms: Google Search, Meta, GDN, RTB Display
Goal: Brand awareness, online purchases

Automation Rules

Filter 1 (During High UV)
IF
UV index
forecast today
is
above 7
THEN
Turn on 'SUNBLOCK' ads
Filter 2 (After High UV)
IF
UV index
in past 24 hours
is
above 7
THEN
Turn on 'AFTERSUN' ads

SUN PROTECTION AD

AFTERSUN AD

Weather-Based Marketing Tactics for Pharma, OTC, Health & Beauty businesses

Pre-emptive targeting & messaging using predictive triggers (forecast conditions)
In-the-moment targeting & messaging using real-time triggers (live current conditions)
Reactive trend-based targeting & messagingusing recent past triggers (historical conditions)

WeatherAds triggers & data for Pharma, OTC, Health & Beauty ad targeting

Conditions

Indices

Temperature (max and min)
Allergy / Pollen / Mould
RealFeel® Temperature

Thirst / Dehydration
Sunshine & UV index
Cold & Flu / migraine / arthritis
Rainfall & Snowfall
Air quality / Asthma / COPD
Severe Weather (e.g. Hail, Storms, Hurricanes, Floods, etc.)
Hair Frizz, dry skin,

Pharma, OTC, Health & Beauty Industry Ad gallery  

Examples of Pharma, OTC and Health & Beauty advertising and creative executions that have relevance to weather and environmental factors. Intended for demonstrational purposes only.

Weather-Dependent Products and Services for Pharma, OTC, Health & Beauty

Plans & pricing
Plans from $25
per month / billed monthly
Full access to core platform
All essential trigger types
Free account setup
No contract lock-ins
Zero spend minimums
VIEW PLANS & Pricing

Spring & Summer

Autumn & Winter

Sunblock & Aftersun
SPF products like sun protection as well as skin moisturisers and after sun skin care
Cold & flu meds
Cold and flu remedies, tissues, cough syrups, painkillers, decongestants inhalers, COPD treatments, migraine treatments.  
Deodorants, antiperspirants
Deoderants, antiperspirants, fresh wipes, and personal hygiene products
Health & Wellness OTC
Vitamins (C, D Multi), various herbal remedies etc.
Allergy meds & insect repellent
antihistamines, allergy meds (pollen, hayfever, dust & dander) insect repellants
Cleaning & Hygiene
Soaps, disinfectants, wipes etc
Dehydration supplements
Electroyte supplements, sports drinks, rehydration products
Skincare & Lipcare
Chapsticks, hand creams, moisturizers etc
Hair Removal & Hair care
Hair removal products like razors and shaving cream, and anti-frizz products like conditioners

Pharma, OTC, Health & Beauty businesses get results like these with WeatherAds

Johnson & Johnson Boosts CTR by 476%

UM smashes ROI targets in award-winning campaign for Johnson & Johnson's cold & flu brands

Learn more
Unilever Logo

Unilever Reduces Cost-Per-View by 55%

Mindshare boosts CTR by 358% across RTB Display & Video for Rexona, Dove & Sure

Learn more

LV increase sales by 77% for suncream

Skincare brand LV get 77% increase in YOY sales, and 150% ROAS for suncare range of products.

Learn more
ready to take the next step?

See what WeatherAds can do for you:

Watch WeatherAds in action for Google Ads, Meta, and Programmatic, and discover how WeatherAds can increase your marketing ROI.

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