The first day of spring is a major milestone in the marketing calendar. However, sometimes the weather has other plans.

To address this, we've launched the 'Feels Like Spring' (FLS) marketing trigger for digital advertisers looking to add contextual relevance to their Q2 campaigns. 'Feels Like Spring' is a blend of hyper-local signals such as comfort levels, weather, and temperature, that predicts the true arrival of springtime down to the zip code level. 

The 'feels like spring' trigger is the perfect tool for marketers to maximize engagement and conversions for spring-based goods and services across all existing marketing channels; Google Ads, Meta, TikTok, YouTube, Programmatic, Email and SMS.

Marketers can now use the 'feels like spring' signal in WeatherAds to display highly personalized ads, to the right people, at the right moments across a broad spectrum of weather-sensitive industries, such as apparel, home improvement, pharmaceutical, CPG, home services & landscaping, recreation and many others. Below are some real-world example use cases for 'Feels Like Spring' Trigger:
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Home & Garden

• Garden furniture
• Outdoor varnish
• Paint & brushes
• Sprinklers
• Lawn mowers
• Trimmers
• Fertiliser
• Seeds, bulbs, flowers
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Pharma

• ‍‍Anti-allergy (anti-histamines for pollen, dust and dander)
• Insect-repellent
• Hair removal products,
• Antiperspirants, etc
• Anti-hair frizz
• sunblock
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Apparel & Sporting Goods

• Warm weather apparel (T-shirts, shorts, blouses, sandals etc)
• Warm weather accessories (sunglasses, caps, sunhats)
• Sports gear (cycling, camping, hiking, golf etc)
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Grocery & CPG

• BBQ Foods & Supplies (meats, charcoal etc)
• Cold Foods (ice creams, frozen deserts, fresh salads)
• Cold Drinks (beers, soda, water etc)
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Travel

• ‍‍Resorts & hotels
• Travel booking sites
• Tourism boards
• Tourist attractions
• Airlines etc
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HVAC

• ‍‍Air conditioners
• Fans & coolers
• Air purifiers
• Installers
• Maintenance & repair services
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Auto

• ‍‍Car washes
• Replacement tires
• Air conditioning servicing
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Outdoor attractions & recreation

• ‍‍Theme parks & water-parks
• Zoos
• Botanical gardens
• Golf clubs
• Spas & beach resorts
• Outdoor activity centers (hiking, camping, horse riding, watersports etc)
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Home Services

• Landscaping
• Pool maintenance
• Pest control
• Solar paneling
• Painting & decorating