WeatherAds is delighted to announce a strategic partnership with AccuWeather - the most accurate and most used source of weather forecasts and warnings globally.

As part of the partnership AccuWeather now brings its world-leading weather data to the WeatherAds platform, empowering advertisers and media agencies to leverage over 60+ dynamic weather, health and lifestyle triggers to boost the performance of their digital marketing campaigns.

By leveraging the WeatherAds platform, advertisers can trigger ads before, during or after virtually any weather, health or environmental scenario imaginable – from tornados, snowstorms and heatwaves to pollution levels, cold and flu indices and even pest outbreaks – all powered by Superior Accuracy™ data from AccuWeather.

With almost a third of all products and services being weather sensitive, weather-adaptive ads have been proven to combat ad fatigue, yield higher click-through Rates (CTR) and increase conversion rates for thousands of products and services.

This partnership paves the way for marketers to easily and effectively tap into the 30% of consumer buying decisions and product SKUs that are driven by weather patterns daily across the globe – from apparel, food and drinks and heating or cooling products, to pharmaceuticals, fast moving consumer goods, and even streaming services.

“AccuWeather and WeatherAds represent the future of ad targeting, going beyond traditional advertising techniques by making campaigns more accurate, meaningful and personal,” said AccuWeather Senior Vice President of Business Development, Paul Lentz.

With the advertising industry moving rapidly away from third party cookies, marketers are having to adapt and find new strategies to reach their target audience, while still maintaining effectiveness with their ads and yielding a positive return on their advertising spend.

The strategic alliance between AccuWeather and WeatherAds enables media buyers to target audiences in a completely cookieless way, with high relevancy and precision, and to serve hyper-contextual, geo-specific ads to the right viewer at the right moment with the right message, across Search, Display, Video, Social and Programmatic.

“We are massively excited about this partnership, it combines the best weather marketing platform with the best weather forecasting and alerts data available, globally. This gives our customers unrivaled opportunities” said John Armstrong, CEO of WeatherAds.

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