We're thrilled to announce the roll-out of 60+ cookieless health & lifestyle audience segments for contextual ad targeting, now available within the WeatherAds platform.

These dynamic audience segments / real-time targeting triggers are classed into 6 categories: ‘Health & Pharma’, ‘Sports’, ‘Travel’, ‘Home & Garden’, ‘Leisure’ and ‘Energy’. These segments are 100% cookie-free, and enable advertisers to:

• Laser-target audiences without cookies across all major ad platforms

• Add striking relevancy and personalization to your ads

• Cut out wasted ad dollars & make every impression count

All 60+ triggers can be used for audience segment-targeting across all major ad platforms including Google Ads, Facebook, Instagram, YouTube and Display & Video 360. The segments are available for every country worldwide.

The segments use dynamic data which is updated in near real-time based on environmental signals and cater to a wide range of industries, including Pharmaceutical, CPG, Travel / Tourism, DIY, Heating & Cooling (HVAC), Home Services, Energy, and many others.

With the release of these segments, WeatherAds enables advertisers to serve ads to potential customers at the exact moments when they are most likely to need your products or service - whether that’s cold and flu meds, roof repairs or winter jackets.

The suite of weather, health and lifestyle indices is powered by best-in class data from AccuWeather®, and includes premium data sets such as pollen and air quality and flu index triggers for the globe.

The release of the triggers is part of a broader ongoing mission to provide advertisers with the best and most comprehensive range of dynamic signals for contextual real-time ad targeting.

With more than 60+ unique triggers and audience segments now available, WeatherAds serves as your complete omni-channel solution for environmental campaign targeting and optimization.