Great news! WeatherAds has released Realfeel® Temperature - a purchase intent signal for advertisers to target audiences and trigger ads in Meta, Google Ads, YouTube and Programmatic Display.

Realfeel® Temperature by AccuWeather is the gold standard for determining how weather conditions really feel, making it amongst the best cookieless predictors of consumer behavior and buying intent available.

Realfeel® Temperature is ideal for increasing awareness and driving sales for products and services whose demand is linked to temperature; relevant niches include home & garden, travel & tourism, HVAC, food & drinks, apparel, CPG, indoor & outdoor recreation and many others.

The RealFeel® Temperature index is one of a kind because AccuWeather is the only company that can use more than two elements in its equation. Since its launch it has quickly become the industry standard in weather forecasting apps and websites globally for determining how conditions outside actually feel subjectively. The patented algorithm takes into account multiple conditions including temperature, humidity, cloud cover, winds, sun intensity, sun angle, and others.

Realfeel® Temperature joins our lineup of over 70 advertising signals for digital ad targeting, audience prospecting and intelligent decisioning, and is available for all major ad buying platforms through WeatherAds.