Today we are delighted to announce the launch of 3 new cookieless audience targeting segments for energy & gas advertisers, compatible with all major ad platforms.

These new dynamic audience segments (made up of real-time environmental signals) are 100% cookieless and integrate seamlessly into your Meta, Google Ads, YouTube and Programmatic Display campaigns. They include:

• Live Power Outage Audiences (USA only)

• Home Energy Efficiency Score (5 point scale)

• Fuel Economy Index (5 point scale)

Use cases for Energy Audience Targeting Segments: 

Live Power Outage Audiences

• A power generator company could identify and target audiences who are experiencing or have recently suffered power outage - serving them ads for backup power generator equipment.

Home energy efficiency score

• An energy utilities company could target homes with the lowest efficiency scores knowing that they would be the highest users of energy.

• HVAC, Insulation and window insert companies could target this audience to promote their products.

• A bottled gas supplier could use this audience cohort (along with our real-time / forecast temperature triggers) to advertise liquid propane gas as a cheaper alternative to electricity.

Fuel Economy Index

• Garages, fast-fit operators, car washes and petrol stations could use this data as value-add information within their ads or marketing communications with consumers‍

With the imminent demise of 3rd party cookies, advertisers are being forced to completely rethink their existing digital investment strategies and marketing tech stacks. WeatherAds is a 100% cookieless targeting solution for digital advertisers, providing ethical, intent-rich environmental targeting for brands and agencies across all major ad platforms, markets and industries.

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